Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms
Google’s head of search spam, Matt Cutts announced in a video that Google fights search spam at an international level but does tend to have a stronger spam fighting sense in the Google.com, English search results. Matt Cutts explained that with most of Google’s spam fighting algorithms, such as the Panda and Penguin algorithms, Google …
AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an expansion of the compare dates tool that shows …
Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or clients) to attend the conference. Keep reading …
7 Things I’ve Figured Out About The New Google Maps
Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy. I have been playing around with the new Google Maps, and I thought I’d …
Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local experts” for various cities. Here’s one such job …
Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about “landing pages.” …
New CityMaps Hopes To Compete With Social And Editorial Content
Mobile mapping provider CityMaps recently redesigned its iOS app. It impressively includes home-grown vector maps, built from the ground up. Beyond this CityMaps is trying to offer deeper editorial and social content to differentiate from other mapping and local-search apps. CityMaps also invokes the language of “personal assistant” in its promotional video (below). These concepts …
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Link Building
Local & Maps
SEM / Paid Search
SEO
Google’s Results Change During Weekends and Weekdays, dejanseo.com.au
In Mastering Machine Intelligence, Google Rewrites Search Engine Rules, TechCrunch
What Are The 4 H’s of SEO?, Search Engine Journal
10 Traffic Graphs from the SEOmoz to Moz Domain Migration, moz.com
3 Surprising Reasons Why Small Businesses Need SEO, Daily SEO Tip
Airtight SEO Audits, Part 3: Web Template, www.ppcassociates.com
August 2013 Google Webmaster Report: Soft Panda, Link Schemes & Press Releases, Search Engine Roundtable
Can Automated Tools Find Manual Google Penalties?, Search Engine Roundtable
Can Hackers Drop Your Site From The Google Index?, Search Engine Journal
Five HTTP Header Fields Every SEO Should Know, Luna Metrics
Google Authorship Update: Where Is Google Going with rel=author?, virante.org
Leveraging Pinterest for SEO and E-commerce, Search Engine Watch